To People Who Want To generate leads with Facebook — But Can’t Get Started

As you probably know, marketing on Facebook can be incredibly effective. Facebook, after all, is the most popular social media platform in the world with over 1.86 billion monthly active users. With an audience that big, there’s bound to be a lead or two for the taking!

How to use Facebook to Generate Leads

In a way, an audience as big as Facebook’s makes it a bit harder to pinpoint quality leads for your business. Sort of like finding a needle in a haystack. It’s also worth noting that just because you have a large follower base, it doesn’t mean that you are converting your followers into paying clients. Here are 5 of the most effective ways to reach potential leads on Facebook.

Post Blog Posts That Include Your CTA (Call To Action)

What your ideal client loves the most is content that showcases your expertise on how you can help them solve their top of mind problem.  Make sure to choose a topic and a title that will intrigue your ideal client to click and read.  Make sure to include your CTA within that post – preferably at least two places — to either a solution to a problem they’re having or to something they want to learn more about.

Include Links To Landing Pages in Your Image Caption

Facebook posts that include images get 3x more engagement than text-only posts.  Use this to your advantage.  As an additional step, add the links to your landing pages in the description of your images especially in your profile picture and cover photo descriptions.

Use Facebook Live Videos to Encourage Signups 

Facebook Live is HOTTT right now!  Get the conversation about your lead gen going by creating a Facebook Live Q&A video to promote it.  Facebook’s initial data revealed that people comment 10X more on Facebook Live videos than on regular videos.

Setup a Facebook Event Page

Host events and webinars often?  Share your upcoming events with your followers in a single view.  Your followers can scroll through your upcoming events and webinars.  You can also create ads for the desktop and mobile News Feed that boost awareness of events and drive responses.

Run Targeted Ads to Extend Your Contents Reach

Thanks to Facebook’s very sophisticated targeting options, you can find your ideal clients by targeting ads to people based on things like location, age, gender, interests — even the things they do off of Facebook.

Although Facebook ads do cost money, you’ll only end up paying for the click-throughs you get, making it a very cost-effective way to generate high quality leads through Facebook.

To learn more about how to create a lead generation campaign, take my FREE 7 Day Challenge: The Perfect Optin Campaign. Find out how you can generate leads on auto-pilot.

© 2017 by Turiya Hodge. All Rights Reserved. Turiya Hodge, Social Media Strategist and Business Trainer, is the owner of Myabah Consulting Services and founder of Social Media Saturdays, an online platform dedicated to helping professionals, organizations and companies grow their business by social media strategic planning in the area of lead generation.