The Truth Behind Why Most Facebook Ad Campaigns Fail

Does it feel like everyone is making a killing with Facebook ads except you?  If your Facebook newsfeed looks anything like mine, you’ll know that Facebook advertising is HOT!

But you say you’ve tried ads and they don’t work? Maybe your campaign brought in a few likes but no sales.  Or maybe you did bring in some sales but barely enough to offset the cost of your ads.

I’ve been there done that.  And I’m going to tell you that it’s not Facebook’s fault that your ads aren’t performing.  With billions of users, your ideal client is most certainly on Facebook.

You may be even more surprised when I say the problem isn’t even with your ads.

The problem is very likely in your follow-up.

Here’s the thing…Facebook ads are only as good as the planning you put into them.  If your follow-up process or campaign sequence is not rock-solid, your ideal clients will simply drift away rather than continue to engage with you and convert into a client.

So now you start to wonder what’s missing?

I know, I know. You email regularly. You’re making offers and you even make some sales. If you weren’t, you certainly wouldn’t be in business this long. But if your campaign isn’t bringing in steady cash flow that grows month after month, then something is clearly wrong. I’m betting it’s because you lack consistency and cohesion.

Most of us do, so don’t beat yourself up, but now it’s time to look at your campaign and offers with a critical eye, and ask yourself:

Does my opt-in gift satisfy a real need of my ideal client?

Too often we throw together a simple eBook or webinar without ever stopping to consider if our ideal client, the one we want to work with, needs or wants it. Unless your opt-in gift answers a burning question or solves a problem for your client, he or she is going to pass.

Does my follow-up series continue to help resolve my ideal client’s issue?

This is where a lot of campaigns go off the rails—in the follow up. To maintain cohesion and keep your ideal client’s interest, your follow-up email communication should continue to address the issue that originally brought him or her to you. Unrelated products and random affiliate offers do little to build trust and can even lead to unsubscribes.

Does my big offer flow naturally from the opt-in?

If your opt-in incentive is designed to help homeschooling moms manage their time better, then your group-coaching program must include an element of time management as well. Anything less and your loyal readers will feel as if you don’t know them at all.

Just like a great sales page, all the pieces of your campaign need to flow naturally from one to the next, leading your readers toward bigger and better offers. It’s this cohesiveness that will help plug the leaks and keep your campaign filled with prospective clients who can’t wait to buy from you.

Stop worrying about where your next client will come from.  Discover the 4 steps necessary to find and connect with your ideal paying clients. Get your FREE Client Attraction Worksheet. 

© 2017 by Turiya Hodge.  All Rights Reserved.  Turiya Hodge, Social Media Strategist and Business Trainer, is the owner of Myabah Consulting Services and founder of Social Media Saturdays, an online platform dedicated to helping professionals, organizations and companies grow their business by social media strategic planning in the area of lead generation.