8 Reasons WHY you need to Revamp Your Social Media Strategy in 2018

Just to be sure, if you are in any way, shape or form unclear as to the value of social media marketing, here are just 8 reasons why you need to take a look and make the necessary adjustments to your social media strategy in 2018. Maybe your current plan puts more emphasis on search engine marketing, maybe you’re currently focused on outreach—those are all well and good.

But to really round things out and add a lot more value to your current online marketing campaign, an up-to-date social media marketing plan has to be part of the equation. It doesn’t have to take center stage, it doesn’t have to be your overarching priority, but it has to be part of the total mix. Here are just 8 of the thousands of reasons why your company, regardless of its size, needs to do social media marketing.

Reason #1: Social media’s huge direct and viral reach

Social Media allows you to have a large direct reach. It also provides you with a tremendous opportunity to enjoy an exponential content coverage.

Here are some easy things you can do:

• Ask people to like and share
• If you are doing videos, ask people to click the “get notification” to get reminders for when you are going live. Bonus: Create a contest and give your content the opportunity to go viral
• Bonus: Create a contest and give your content the opportunity to go viral

Reason #2: Social media is HABITUAL

While different demographics have shown softening or weakening of social media usage on a daily, weekly, or monthly basis, this still doesn’t take away from the fact that a lot of people habitually use social media.

This gives you a tremendous opportunity to get your content and brand in front of many interested eyeballs.

Reason #3: Target audiences using different content formats

The great thing about social media marketing is that you’re not restricted to just one

content format. You’re not restricted to video, pictures, links, blog posts, text, or audio files. Instead, different platforms specialize in different formats. And when you create content for one platform, you can easily make different versions of it in different formats to spread out to other platforms.

Reason #4: Most social media platforms can be segmented

You probably already know that huge audience that is not very targeted are essentially worthless. Thanks to social media marketing’s segmentation features, you can get a smaller volume of people from many different platforms, but you can rest assured that these people are actually interested in whatever it is you are saying.

Pro Tip: Use Hashtags

3 Top Hashtag Tips

• Create a brand or a campaign Hashtag
• Trending Hashtags – but be careful not to spam your account
• Content Hashtags

Reason #5: Sharing content on most platforms can be automated

Thanks to tools like Hootsuite and Buffer, you don’t have to worry about manually going to Facebook or Twitter and copying and pasting your content from a document or spending hours setting up your scheduled posts.

The best part is that a lot of these automation tools use bulk feeds. Meaning, you can format your content in an Excel file and convert it to CSV and plug into these tools.

Reason #6: You can run a two–track marketing campaign using mailing lists

The heart of a content-based audience relationship marketing campaign on social media is to build a highly targeting mailing list.

You create a general list and then eventually you try to upsell them to a buyer’s list.

This is called a two-track marketing campaign. It’s extremely powerful and it has made a lot of people rich. But you have to step away from the very common mistake of thinking that once you get a lot of people on your mailing list, you have it made. Absolutely wrong. There is another step that you need to take.

Reason #7: Your brand gets natural repetition through multi-platform marketing

If there is enough graphical similarity between your brands, then they can see that you’re all over the place and they can converse or engage with your brand regardless of where they are on the internet.

Reason #8: Save money through content repurposing

Make no mistake about it, content generation is expensive. One of the things about social media marketing that really excites me is the fact that you can create content and re-purpose it into many different formats.

This reduces your costs.