4 Foolproof Strategies to Generating More Leads With Facebook Ads
Still scratching your head regarding your efforts to generate more leads? Facebook Ads is a tool that every entrepreneur should add to their marketing strategy. As you start to look at growing your business with the right clients, you should take advantage of the ability to target specific demographics and locations, thereby increasing your ability to generate ,more high-quality leads.
How exactly can you leverage Facebook Ads to generate more leads?’
4 Foolproof Strategies to Generating More Leads With Facebook Ads
There are many different strategies that you should employ in order to increase the number of leads that you can generate through Facebook Ads. Some of the most effective tips include the following:
Create Attractive Ads
Having a great design is essential when creating your Facebook ad image. Keep in mind the goal of your image is to attract attention while creating a desire for your product. An ad that doesn’t draw the eye is going to go ignored. Avoid using blue and white, which will cause your ad to blend into Facebook’s design. Use titles that pique the interest of your audience and include images – all-text ads are much easier to ignore.
Tip: Take the time to create 3 different ad images with 3 different text versions
(3 x 3 = 9 ads)
Offer an “Optin Gift”
Offering an “optin” or free gift that will get people one step closer to solving their problem and you generating more leads.
People love free things and will be more likely to click on your ad if you have a free offer, whether it’s a downloadable worksheet, checklist, access to a free webinar or even a coupon for one of your products or services. Make sure that your free gift relates to what you do in your business.
Grab your FREE Client Attraction Worksheet
Advertise a Contest
One of the most effective ways to capture leads is by setting up a contest that requires leads to sign up to an email list in order to participate. Use your Facebook Ads to advertise the prize of the contest and include important information, like starting and end dates, the rules and more.
Always remember that your Facebook ad needs to be attention-grabbing to both fans and non-fans. The goal is to broaden the awareness of your contest or content and stop Facebook users in their tracks.
Target Lookalike Audiences
This is Facebook’s secret weapon. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. This currently the most effective Facebook targeting tool to find your ideal client.
Facebook will allow you to import a list of your clients and find Facebook users who are similar criteria. This allows you to target new leads as well as existing leads with your Facebook Ads. Facebook Ads can be extremely effective if you know how to use it. These are a few ways that you can use Facebook Ads to generate more leads.
Stop worrying about where your next client will come from. Discover the 4 steps necessary to find and connect with your ideal paying clients. Get your FREE Client Attraction Worksheet.
© 2017 by Turiya Hodge. All Rights Reserved. Turiya Hodge, Social Media Strategist and Business Trainer, is the owner of Myabah Consulting Services and founder of Social Media Saturdays, an online platform dedicated to helping professionals, organizations and companies grow their business by social media strategic planning in the area of lead generation.
