Not Advertising on Facebook? Here’s why you should start.
Not Advertising on Facebook? Here’s why you should start.
Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their platforms. These advertising platforms are becoming quite popular because of the results they’re able to deliver. Additionally, it’s a new way to reach your audience and may help you extend your advertising strategy beyond Google.
Why Facebook Advertising Works
In addition to the fact that billions of people access their Facebook account on a daily basis, they’re also accessing Facebook on their mobile phone. That means that as an advertiser on Facebook, you’re getting in front of your audience on a fairly consistent basis.
Unlike other advertising mediums, Facebook advertising is fairly new so it grabs their attention. Traditional types of advertising can lose their potency when users become accustomed to them. Their eyes barely glance at the ad before they move on. Facebook advertising is new and therefore it’s effective.
Targeted Ads
With Facebook advertising you also have the ability to market directly to highly targeted prospects. For example, Facebook makes the following statement, “While most online advertising provides about 38% targeting accuracy, Facebook, on average, delivers 89%. On Facebook, you’ll only pay to reach the right people who’ll love your business.”
This is because Facebook and other social marketing sites allow you to segment your audience. You can create ads based on your prospect’s location, age and gender, interests, and connections. For example, you can advertise specifically to people who have joined a Facebook event. In some cases you can also find people who are similar to your best customers and create ads specifically for them.
Facebook advertising is also generally less expensive than many other advertising opportunities and tactics. You reach more people and get more response from those people. Facebook advertising also provides analytics, whereas some traditional advertising methods do not provide this and make advertising efforts a guessing game.
Without analytics, you just don’t know if your ad worked or not. With any type of advertising for an online or offline business, analytics are essential and a clear-cut way to identify which ads are working and how well. You stay in control over your budget and your results.
If you have an advertising budget and strategy, consider adding Facebook Advertising to that plan. You may be surprised at the results. It could change the way your business approaches advertising.
Here are 5 Pro Tips to Nail Your Next Facebook Ad Campaign
#1. Use Facebook Insights
Get to know your audience. This will help you when it comes to targeting your ad for maximum results.
#2. Prepare Your Ad Elements Carefully
Take the time to really choose and create both your images and your text. These elements are vital to your ads success rate.
#3. Split Test, Split Test, Split Test
You need to know what works and what doesn’t. The only way to discover this is to split test your ad and analyze the results then choose which ads to run as your full campaign.
#4. Use Facebook’s Power Editor
It has the best features and it always gets the latest features first. It’s so easy to navigate and use that you would be crazy not to.
#5. Duplicate Your Most Successful Ads.
You have already done the hard work and you know that it works. Use the Power Editor and duplicate your most successful campaigns. Just remember to change the Ad set name so you can track your results and run tests with the duplicate campaign.
Grab your FREE guide 10 Ways To Turn Facebook Into A Profit Machine.
