I’m pretty sure that you’ve heard that its much easier to sell a current customer than to earn a new one, so don’t ignore those have already expressed trust in you.
You’ve built your optimized campaign and you’re starting to see a steady stream of clients rolling in. Congrats!
But the work doesn’t end with that first sale. In fact, it’s just beginning.
Your next job is to continue to make offers (and sales) to your loyal clients. Remember, it’s much easier to sell to a current customer than to earn a new one, so don’t ignore those who have already expressed trust in you.
Step-by-Step Offers
For each of your products or services, there must be a “next logical step” for those who buy. If the point of entry into your customer’s list was an eBook, then perhaps the next step is a video guide. If she’s already purchased your video guide, a multi-week workshop might be next on the agenda. And if that multi-week workshop was a hit, private coaching is going to be her next need.
By thoughtfully including “next step” recommendations in your follow-up emails and even in your products themselves, you can easily move your clients further into your funnel with timely upsells. Here are three easy steps to consider when planning your upsell:
Automate Your Follow-Ups
Of course, it can be tricky to manage all your products and services, so make sure to create an autoresponder series to follow every product purchase. You’ll want to include emails that encourage your clients to enjoy the products they’ve already purchased, plus tips to help them progress even further.
As your client buys your next offer, make sure you make use of the automation tools available in your email software to remove him or her from the “sales” list and add them to the “buyers” list for that next product. When you manage this well, your clients will progress easily from one offer to the next.
Segment Your Lists
One thing to be cautious of is trying to force buyers to make too big of a leap. The woman who bought your $47 eBook is not likely to sign on for a $1997 coaching program—at least not yet.
By segmenting your mailing lists, you can avoid making overly aggressive offers, and instead send your clients exactly what they need, when they need it.
Upselling your clients is the key to higher income with less work. Don’t be afraid to make offers, and remember, a happy client is primed to make another purchase. He or she is counting on you to show her what’s next, so don’t make the mistake of thinking you’re bothering or annoying her by making offers. Do it thoughtfully, and they’ll actually thank you for it.
Are you feeling overwhelmed because your marketing efforts aren’t desired results? Are you frustrated because not enough people are enrolling in your coaching programs? Are you struggling to get in front of clients? If you have answered YES to any of these questions, then the Perfect Opt-in Campaign 7 Day Challenge is for YOU! Join our challenge! Register TODAY at: www.PerfectOptinCampaign.com
© 2017 by Turiya Hodge. All Rights Reserved. Turiya Hodge, Social Media Strategist and Business Trainer, is the owner of Myabah Consulting Services and founder of Social Media Saturdays, an online platform dedicated to helping professionals, organizations and companies grow their business by social media strategic planning in the area of lead generation.
