5 Tips to Create Facebook Ad Images That Convert

Still trying to figure out the secret sauce to creating an attention grabbing Facebook ad?  It’s all in the image. The key point to remember is that you need to create an ad that captures your audience’s attention in order to have any chance at achieving your ad’s goal, whether it’s to sell a product or to build your email list. When it comes to creating a more engaging Facebook Ads, it’s all about the images. A text-based ad is easy to overlook, which is why you HAVE to include AWESOME visuals.

Use your Facebook ad image to weave in your marketing message as much as possible.

The following are a few tips for creating engaging images to make your Facebook Ads more effective:

• Use contrasting colors – This is the easiest way to get people to stop on your ad. Avoid blues and whites, which clash with Facebook’s page. Use other contrasting colors instead to make your ad pop. In addition, think about your ideal client and what they like or what they expect.

• Use images to tell a story – Increase your ad’s visibility by using expressive images.  Your images need to tell your story without relying on extra words or context to tell your story for you.  If you’re trying to fit too much information into a single piece of media, consider using the Carousel format to show off multiple images within a single ad.

• Use images of your buyer persona – There is no doubt that your business serves different customers with diverse needs.  In your quest to serve you customers better, it’s a must that you create multiple buyer personas.  Once you’ve created your buyer personas, create a Facebook ad for each one.

• Emphasize the result – To create attention-grabbing ads that feel like a familiar part of someone’s social fabric, show images of people benefiting from your product, instead of just the product itself.  If business helps new authors complete their book project, share images of your clients holding their published books.

• Appeal to your audience’s emotions – Emotions play a significant role in our purchasing behavior.  Appeal to your ideal client’s emotions by conveying the benefits of your service.  Humor is often one of the best ways to capture someone’s interest, which means a funny picture can be quite effective. However, so can one that pulls on the heartstrings. Using images that show emotion can immediately translate an emotion to your ideal client – instantly – without using a single line of copy or text.

Use these 5 tips in order to create stronger images for your Facebook Ads, thereby attracting and engaging your audience more effectively.

© 2017 by Turiya Hodge.  All Rights Reserved.  Turiya Hodge, Social Media Strategist and Business Trainer, is the owner of Myabah Consulting Services and founder of Social Media Saturdays, an online platform dedicated to helping professionals, organizations and companies grow their business by social media strategic planning in the area of lead generation.