4 Key Steps to Creating Your Optimized Facebook Campaign

“The lead generation process starts by finding out where your target market lives on the web” ~ Wayne Davis

If you’re looking to grow your business, then the obvious conclusion is that you need more clients. However, to get more clients, you need to generate leads. After all, leads represent the hope in your business.  Having a lead generation system is the foundation of effective Facebook marketing. Here are 4 steps that you should take in order to launch an optimized Facebook lead generation campaign:

Know Who You Want to Reach And What They Need

You can’t begin targeting leads when you don’t know they are. Use the information at your disposal, such as customer data and social media information, to determine your buyer persona. Your buyer persona is a fictional depiction of your average customer. This depiction includes average age, gender, wants, needs, their location and more.

Once you have created your buyer persona(s), now it’s time to draw your ideal client to you like a magnet. You want to connect with your ideal client. You want your ideal clients to get involved with you and become a part of your community.  Here are 3 simple steps that will allow you to attract your ideal client on Facebook

1. Always talk directly to your ideal client when you post.
2. Create a Facebook Business Page (if you haven’t done so already)
3. Link Your Sign Up Gift to Your Facebook Business Page

Find Your Ideal Client

Once you know who your target audience is, you should figure out where they are coming from and where you can find them. Start by asking yourself, “Who engages the most with you on social media?”  Who consistently seems to see your posts and actually engages on the content you share.  You can also look at who has given you testimonials both online and offline.  Another great way to find out who your ideal clients are is to create a survey or short poll.  Throughout the process of finding your ideal client, concentrate on what they want.  This is the secret to finding those that have big needs that you can fulfill better than your competitors.

Put Into Place a Content Strategy

Content is what is going to attract your ideal clients. Without content, you’re going to have a difficult time attracting leads. Your content should be written with the needs and wants of your target audience in mind. In addition to publishing valuable content, you should have a plan for promoting in order to expose it to as many potential leads as possible.  Here are 3 easy steps to creating a content marketing strategy:

1. Identify your key resources. Take an inventory of the key resources that are necessary for successfully executing your campaign.
2. Establish responsibility. Know your strength and weaknesses.  Here is a hint;  assign the thing that your are not good at to your team or outsource.
3. Create a content calendar. Most of your content will be delivered on a schedule.  Have your drafts done and submitted by a certain time.

Have Something of Value to Offer

You can have the best advertising campaign in the world, but if you don’t have great products, programs or resources to offer, you’ll be throwing your money away. In addition to the perfect high-end offer at the end of your funnel, one of the first components you’ll need to create is a high-value, irresistible sign-up gift.

To learn more about how to create a lead generation campaign, take my FREE 7 Day Challenge: The Perfect Optin Campaign.  Find out how you can generate leads on auto-pilot.

© 2017 by Turiya Hodge.  All Rights Reserved.  Turiya Hodge, Social Media Strategist and Business Trainer, is the owner of Myabah Consulting Services and founder of Social Media Saturdays, an online platform dedicated to helping professionals, organizations and companies grow their business by social media strategic planning in the area of lead generation.