How and What to Measure on Social Media

 

Are you effectively measuring your social media ROI?

More than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing.

Social media marketing is a fantastic (and cost-effective) way to get your brand in front of a targeted group of consumers, however many brands still struggle with how to measure its impact. As such, it’s very common for brands to rely on vanity metrics and not fully understand if their social media marketing is or is not driving tangible business value.

Here are the 5 Key Metrics you should be paying attention to:

Community Growth

Growing your social communities can help your content get more visibility, and even make your social advertising a little more cost effective.

Impressions and Reach

The number of people being served your content (reach) and the number of times your content is being served (impressions) can tell you a lot about how your content is performing.

Engagements

Engagements are probably the most tracked metric for social media marketing – we’ve all become obsessed with being the brand with the most engagements.

Website visits

Website visits tell you if your social media strategy is going the extra mile and attracting users to actively seek more information about your brand.

Conversions

Measure your conversions from social media just like you would any other traffic source in Google Analytics.

Frustrated with your social media marketing results? It’s time to stop wasting time and money on social media and here’s how you can do it! Download your FREE 5 Steps to Creating a Winning Social Media Strategy worksheet and learn how to develop an actionable strategy that will help you communicate with your clients on the platforms they “hangout” on.

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www. SocialMediaSaturdays.net © 2017 by Turiya Hodge. All Rights Reserved. Turiya Hodge, Social Media Strategist, and Business Trainer is the owner of Myabah Consulting Services and founder of Social Media Saturdays, an online platform dedicated to helping professionals, organizations, and companies grow their business by social media strategic planning.

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